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Sunday, 16 May 2010

Fordlandia: car-making in the Amazon


Greg Grandin's Fordlandia: the rise and fall of Henry Ford's forgotten jungle city is a non-fiction work that somehow takes on the traits of an extended parable.

Fordlandia today
From the NPR review:
"Henry Ford didn't just want to be a maker of cars — he wanted to be a maker of men. He thought he could perfect society by building model factories and pristine villages to go with them. And he was pretty successful at it in Michigan. But in the jungles of Brazil, he would ultimately be defeated."

A finalist for the National Book Award, Fordlandia is a compelling read, exploring the ways in which American puritanism interacted with European colonialism in 20th century Brazil.

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