All the Wrong Questions

What's this? A prequel to Lemony Snicket's A Series of Unfortunate Events? The series is called All the Wrong Questions, you say? This is the first volume of the series? What is it about? I have to read it to find out??! Why on earth would I want to do that? Because it's fantastic? Oh really? And Seth illustrated it?? OH REALLY?

"In a fading town, far from anyone he knew or trusted, a young Lemony Snicket began his apprenticeship in an organization nobody knows about. He started by asking questions that shouldn't have been on his mind. Now he has written an account that should not be published, in four volumes that shouldn't be read..." (LSATWQ)

These two men are just the dapperest, aren't they?

Book trailer anyone? Why not?